CSR and Recruitment methods used by Four Seasons Essay

CSR and Recruitment methods used by Four Seasons - Essay Example Prezi facilitates this process by providing a virtual whiteboard from which presentations can be made into conversations. Traditionally, presentations have always taken the form of monologues where the presenter simply talks and passes information with very minimal engagement from the audience. Prezi offers a shift from such a monotonous process. Prezi offers consumers very critical information regarding presentations and how to improve communication in such situations. It is recognized that information is better passed through visual enhancements. Prezi therefore designs various images, videos which are used in enhancing presentations. Prezi offers cloud-based platforms hence the users can always present from their desktops, tablets of phones. One of the greatest strengths of Prezi is its reliance on communication as a tool for business. The company recognizes that people will always have to communicate and this translates into the continual need for the services. In addition, the company has developed a tradition of listening and paying attention to criticism and this provides a better way of learning and improving services. Prezi focuses on special metaphor in ensuring that the audience remembers the content better. Considering the fact that a presentation is only as effective as the information the audience captures and remembers the company invests a lot in developing techniques which ensure that the audience’s memory is always engaged. Strength arises from Prezi’s traditional focus on elegance and style. For a long time, the company has been known to create very beautiful products which captivate the users. On this, the joy is always on making the users smile. More importantly, it is always about simplicity and this ensures that the users get products they can easily use and love. On the other hand, it is realized that while the communication solutions provided by Prezi are simple and stylish, challenges often arise as new products

The Camera Never Lies Essay Example for Free

The Camera Never Lies Essay It is usually thought that photographs are a little slice of the real world. Traditionally, they have played the rule of adding realism to written text. The text becomes a commentary of the frozen shot of real life encapsulated in the photograph. However it could be argued that this is not the case. There are several aspects of the photographic image, which make it less than real. These aspects all have different ways of showing that cameras arent always correctly right. Even simple pictures can represent a number of qualities. It is possible to understand a number of different meanings from one picture, this is called decoding. For instance visual images can be false by editing and cropping detail out of the photographs/pictures. This process changes the frame and can sometimes exclude main or minor parts of the picture. These missing images occasionally can back up the authors article and help the audience understand the meaning. Cropping occurs in the media to suit the audience and to express the opinions of the writer. We can also argue photographs can distort the truth by the selection of the picture. The illustration always is chosen for a particular event or story, but the final image is selected from a wide range of material. This allows the author flexibility, in choosing the correct image for his motive in his text. Sometimes the pictures arent always appropriate, but have certain ways of backing up the article. As the photographs only show one aspect of the situation, the image could always be unrepresentative and tell many different stories from the single picture. These images often make statements about the link between what is being displayed in the photograph and the type of person viewing the article. The picture can be misleading a bare no relation to the text. This is a good example of poor selection of photographic material. All photographs are not reality, but iconic signs. Iconic sings are a way of demonstrating a particular subject. When we observe a photograph in print, it is only a symbol not the real image as we see in real life. All pictures have captions describing the image; the captions anchor the meaning of a photograph which offers a clear preferred reading. The text of the article also performs and shows this function. A photograph alone without a caption can be interpreted in various ways. As well as having iconic meaning, photos make meaning and signify because of the associations we have with the image. Denotation is the simple literal meaning of all the images viewed in the picture, basically defining the illustration. On the other hand connation is the associations we have with the sketch. These associations are viewed in many different ways and automatically display and imply numerous opinions on certain situations. The top photograph (Fig.1) shows Gerry Adams and Martin McGuinness leaders of Shin Fane situated outside a conference surrounded by the media. The denotation in this image shows the leaders surrounded by paparzates, divided by some form of barrier. Barbed wire fencing is in the rear of the photograph; this gives the impression of security and restriction. A lot of people are surrounding the leaders, giving the feeling of interest or trouble. The connation of the sketch is basically of immense interest in these powerful Shin Fane leaders. With the photograph being taken so far away from the incident its hard for individuals to be identified and described. This particular photo was probably selected for this quality, to show the mass interest. The barrier shows disgrace for Shin Fane, with the leaders being barred from the conference. This specific image is chosen as an example to show the media had interest in Shin Fane. Having no open text it is difficult for the reader to know exactly what is occurring, it would be impossible to guess what the photograph is trying to display. In the photograph (Fig.2) it shows the viewer a close up of Gerry Adams and Martin McGuinness, behind bars. This gives a dramatic feeling of exclusion and shame. The denotation in this image is easy to identify and describe with the shot being so close and clear. We can view two very well known faces, restricted from going into somewhere with solid bars. The Shin Fane leaders are dressed formally, which gives the impression of the conference being important and themselves being powerful. In the background faded faces can be seen, this can be interpreted in various ways. For example Shin Fane Supporters/Shin Fane Protestors or Paparzates. The connation is one of power and conflict; this particular picture of the leaders gives publicity for their cause. This image has a closer propaganda feeling, and the bars give a feeling of jail and prison, which makes the photo even more dramatic. Its easy to understand what the picture is displaying, even without a caption. The difference between Fig.1 and Fig.2 is that the leaders can be identified easily and not so much is occurring in the image, which makes it easily understandable. In photograph Fig.3 The Mobs Brief Rule, the first impression is that it shows an argument between a protestor being held by police and a West End Shopper. The caption below this endorses this impression. The donation in this image is that there is a riot-taking place, with people being restrained by the Police and non-protestors being caught up in the chaos. In the background we can clearly see the West-End buildings and a telephone box. The connation in this photo is that the male protestor is being restrained presumably for wrongdoing and the by-passer has entered in conversation with him. Without the caption this photograph is simple to follow and gives you a slight understanding of the disorder. Having read the accompanying letter to the editor from the eye-witness (West End Shopper), it is obvious the camera can be misinterpreted and this is an example how the media can use images to achieve a particular purpose. The letter explains exactly what did happen, which was that the shopper was walking down the street in the early evening hearing a group of cheerful poll-tax protestors. With police aligned along the pavements, the lady suddenly saw four of the riot squad police grab a young girl in her late teens for no reason and brutally forced her onto the crowd control railings. The man you view in the image is her boyfriend recklessly trying to reach for her, but being held back by a policeman. The lady is urging the man to calm down or he will be arrested, she is not having an argument with him as your first impressions thought. I looked at the same events reported in two different Sunday papers, to see if they had represented the photographs differently. The subject of these images is the same, but the photographs attached to the article differ. Reports on the Israel Conflict The Sunday Times and The Sunday Express wrote articles on the Israel conflict, each took a different approach on the issue. Both photographs in the papers produce the same sort of meaning just in different ways. The Sunday Times took a conservative attitude to the conflict in as much as the article dealt only with the Israel Conflict. The photograph (Fig.4) alongside the article shows President Bush casually dressed in typical Texan fashion. It was very informal and displayed the idea of him and Tony Blair being chums. In the image Bush and Blair are seen to be united together, which reflects the text in the article. The denotation of the picture shows the two powerful, respected leaders together. Blair supports Bush and pays compliments for the Presidents U-turn on Israel. The connation in this photo implies American society and the United Kingdom have combined together to sort out problems over in the Middle East. The caption on this photo doesnt exactly reflect much of the article, but gives the reader some idea about them uniting and the toughness they will have over in the Middle East. Unlike some images, without any open text this photo could mean a variety of things. The Sunday Express included a similar article, which was more dramatic and combined the two issues of the Israel Conflict along with the possibility of war within Iraq. The photograph (Fig.5) alongside was more formal showing the president handshaking Tony Blair. The image is personally more appropriate than the Sunday Times photo, with the denotation showing the two countries flag in the background and them both being in recognized clothing. This particular photo has been chosen because it is simple with few figures and it portrays a strong meaningful picture for this serious article. The connation implies the same issue as in the other Sunday paper, showing them becoming united. With the handshake and them looking pleased in this image you speculate something respectable has happened. Unlike the other image you have a vague idea of the situation without the open text caption. The next photograph (Fig.6) Im going analyse appeared in the Mirror, alongside articles paying tribute to Queen Elizabeth The Queen Mothers funeral. The denotation shows Lady Thatcher and her husband Dennis taking their seats in Westminster Abbey. This image is a good example of misrepresentation as with out the caption the read would have no idea what was happening. The connation in the left picture could imply just grief or Dennis having an accident. Their expressions do not indicate any physical injury. In contrast the photo on the right, gives more idea that Lady Thatcher is the one in pain. With the caption we can tell she is in agony due to Dennis treading on her toes. This article seemed rather out of place, alongside the funeral tributes. After analysing these five different images, I have learnt due to editing and selection photos can misrepresent the truth. The Media producers are constantly competiting with each other to make money. New and exciting ways of representing information/pictures can have impact and ensure success. A good photograph of something can help audiences make sense of a complicated issue. The media uses photographs that will hopefully not date and always support the authors text. Without cropping, selection and photographs being anchored, the images would put across a more truthful statement. As can be seen from my examples, the camera can distort the truth or even lie.

The Effect of One Tribe on an Entire Nation :: history

The Effect of One Tribe on an Entire Nation The Roman Catholic Church is a foundation of medieval European culture. However, certain people also had influential effects. These included Pope Urban II, Walter the Penniless, and Peter the Hermit. Everyone in Europe belonged to the Roman Catholic Church except Arabs, Jews, and the people of the Byzantine Empire. The position of Pope had great responsibility. The Pope had more power and wealth than any king or noble. However, most of the power of the church came from the excommunication. Anyone who had committed an offense against the church was expelled from it. Also, Christians were forbidden contact with anyone excommunicated, even if they were family. One show of the vast power held by the church involved King Henry IV. Pope Gregory VII excommunicated him in 1076 C.E. King Henry IV was forced to beg for absolution and was eventually forgiven by Pope Gregory VII because he was bound by his position to resolve him. However, if an excommunicated noble remained defiant, he was forbidden to receive the Sacraments as well as the normal procedures. This law kept the nobility in line. The church also had the power to extend sanctuary to anyone accused of an evil offense. Sanctuary was a place of protection. If a man was being sought after for a crime, one option was for him to enter the church, confess his sins, and be resolved. His seekers had no power over him while he was residing there. The church also provided an education for most people. The language of the teachings was Latin. Since the church was so large, the task of maintenance was great. Men and women who retreated from worldly distractions were called monks and nuns. Nuns held residence in nunneries; while, monks lived in monasteries. Monks followed the Rule of Benedict. This devoted them to certain work and prayer. Their work was significant though because Romans and Barbarians of the time considered work to be for slaves and below the level of even commoners. Their main duties were teaching and farming. Since the Catholic religion was such a significant part of every day life, people commonly journeyed to shrines on â€Å"pilgrimages†. Their journey was hard and was often considered a means of penance for sins. The peasants who could not afford a horse on which to journey had to travel by foot—only assisted by a staff.

Martin’s Luther King Jr. Strugle for Racial Segregation and Civil Rights Essay

Martin Luther King Jr. was one of the most important figures within the fields of politics and non-violent activism of the 20th century. King was born on 15th of January 1929 in the city of Atlanta within the boundaries of the state of Georgia. Originally Martin Luther King Jr. as named after his father as Michael King, although his father who was also named after Michael King after visiting the Nazi Germany in order to attend the Fifth Baptist World Alliance Congress in Berlin he found himself been inspired by a German reformer called Martin Luther, so he decided to change both his name and his son’s name into Martin Luther King and Martin Luther King Jr. respectively. King was the middle child of the family having a younger brother Alfred Daniel Williams King and an older sister Willie Christine King. As a reference to his education he attended Booker T. Washington High school, also it is stated that he was a precocious student as he skipped two grades the ninth and the twelfth and entered Morehouse College at the early age of fifteen. He graduated College in 1948 and enrolled in Crozer Theological Seminary in Chester which he graduated with a B. Div. degree in 1951. Meanwhile in 1953 he married Correta Scott and eventually became a father of four children Yolanda King, Martin Luther King III, Dexter Scott King, and Bernice King. Thereupon he became a pastor of the Dexter Avenue Baptist Church in Montgomery in 1954; he began his doctoral degree course in Systematic Theology at Boston University and graduated receiving his Ph. D. degree in 1955 with a dissertation on â€Å"A Comparison of the Conceptions of God in the Thinking of Paul Tillich and Henry Nelson Wieman†. Although an academic observation which was held in 1991 concluded that parts of his dissertation were plagiarized but the committee decided that his degree shouldn’t be revoked. As a remark Martin Luther King Jr. was strongly influenced by religion (as it was natural, as been a Christian Minister since 1947) more specifically he was influenced by Jesus Christ and the Christian Gospels from which he frequently used quotes in his public speeches, he was also inspired from Mahatma Gandhi’s non-violent activist action. In April of 1959 he made a desired for him as it was stated trip to India with the assistance of the American Friends Service Committee, it has to be mentioned that the trip affected King in a profound way and helped him deepen his knowledge and understanding in non-violent resistance and his commitment to the America’s struggle for civil rights, as he stated the last day of his trip to India in a local radio, King said: â€Å"Since being in India, I am more convinced than ever before that the method of non-violent resistance is the most potent weapon available to oppressed people in their struggle for justice and human dignity†. The â€Å"Fight† Against Segregation It all started back in 1955 in Montgomery, Alabama, Claudette Colvin an African- American girl which in fact was under aged unmarried pregnant girl refused to give up her seat to a white man. At that point King was a member of the Birmingham African-American community and also a member of the committee which looked into the case but it was decided that they should wait for a better case to pursue. Their patience yielded. On December 1, 1955 an other African-American girl called Rosa Sparks also refused to give up her seat, back on that date the buses rows were â€Å"separated†, white people should seat on the front rows and the African-American people should seat on the back rows of the busses seats, as natural at some point the two â€Å"different† categories of passengers would meet. At that point the bus’s seats were all occupied and according to Jim Crow laws the following African-American passengers that would board on the bus were required to stand. It was exactly what they were waiting for, and soon after Rosa was arrested the Montgomery Bus Boycott broke out, it lasted 385 days. The whole Boycott issue turned out as a huge victory, although during the campaign a bombing attack was made against King’s house and he was also arrested. As a result the United States District Court in Browder v. Gayle case ended the racial segregation in all Montgomery public busses. After the Montgomery Bus Boycott King’s contribution to the result transformed him into a national figure and he was also off the record declared the best-known spokesman of the civil-rights movement. The Southern Christian Leadership Conference (SCLC) Soon after the Montgomery lowdown King, Ralph Abernathy, and other civil rights activists founded the Southern Christian Leadership Conference (SCLC). The group was created in order to saddle the moral authority and organizing power of black churches to conduct non-violent protests in the service of civil rights reform, King led the SCLC until his death. In 1962 SCLC joins Student Nonviolent Coordinating Committee (SNCC) in the Albany Movement which was stated to be the first major non-violent campaign of SCLC. The Albany movement was a desegregation movement which was formed by local activist organizations, the SNCC and the National Association for the Advanced of Colored People (NAACP). The movement’s leader was William G. Anderson. During the period of King’s involvement with the Albany movement he was arrested twice, once in a mass arrest on 15th December of 1961 and in July of 1962. Although it has to be mentioned that King had been criticized by SNCC, they’ve even given him a snide nickname â€Å"De Lawd†, because as they claimed he maintained a safe distance from challenges that had to deal with Jim Crow laws. Birmingham Campaign Soon after the incidents in Albany the Birmingham campaign came to light. Birmingham campaign was a movement organized by SCLC and led by Martin Luther King Jr. and others. In the spring of 1963 the operation of the Birmingham campaign was at its peak, including widely publicized controversies between black young people and white civic authorities and eventually led the municipal government to change the city’s discrimination laws. A fact that can’t remain unnoticed as during the early 60s Birmingham was one of the most racially divided cities in the United States. Ultimately Birmingham movement was defined as a model of direct action protest, as it effectively shut down the city through a boycott and a series of sit-ins and marches, and drew the world’s attention to racial segregation in the South. Also it is stated that it paved the way for the Civil Rights Act of 1964. The Great March on Washington After the Birmingham campaign the SCLC called for massive protests in Washington DC to push for new civil rights legislation that would outlaw segregation nation-wide which turned to be an unparalleled success. The Great march on Washington claimed the title of one of the largest political rallies for human rights in the United State’s history, as the estimated number of participants varies from 200,000 to 300,000 and still remained non-violent, the 80% of the participants were estimated to be black and the rest were white and other non-black minorities. Also the city was swarmed by more than 2,000 buses, 21 special trains, 10 chartered aircrafts and uncountable personal vehicles. But the march was stigmatized by the King’s famous â€Å"I have a dream† speech. King began his speech with the emancipation of the slaves, issued by Abraham Lincoln and concludes that even though blacks were freed from slavery they still aren’t free. Then he raised the matter of the unkept promise of America to the Civil Rights Union for the continued pursuit of justice as racial segregation still existed. Finally he promotes black people to keep on fighting for their rights in non-violent ways as he believed that violence would lead to a cycle of fighting, unnecessary death and cruelty. The Poor People’s Campaign and the opposition to the Vietnam War In 1965 Martin Luther King Jr. egan to express his doubts about the Vietnam War in public. On 4th April 1967 he delivered a speech at the New York City Riverside Church titled â€Å"Beyond Vietnam: A time to break silence. † In which he expressed his objection to the role of the United States in the Vietnam War, mentioning that United States was in Vietnam â€Å"to occupy it as an American colony† and called the US government â€Å"the greatest purveyor of violence in the world today. † He also connected the Vietnam War with economic injustice based on the fact that the US government was spending more and more on the military and less and less on anti-poverty programs. He summed up this aspect by saying:† A nation that continues year after year to spend more money on military defense than on programs of social uplift is approaching spiritual death†. Almost a year later in 1968 King organized the â€Å"Poor Peoples Campaign† in order to raise the matter of economic injustice; King crossed the whole country in order to assemble a multiracial army of poor people in order to march on Washington DC and engage in a non-violent civil disobedience at the Capitol until Congress created an ‘economic bill of rights’ for poor Americans. The campaign culminated in a march on Washington, D. C. , demanding economic aid to the poorest communities of the United States. The reconnaissance King was awarded at least fifty honorary degrees from colleges and universities. On October 14, 1964, King became the youngest recipient of the Nobel Peace Prize, which was awarded to him for leading non-violent resistance to racial prejudice in the U. S. In 1965, he was awarded the American Liberties Medallion by the American Jewish Committee for his â€Å"exceptional advancement of the principles of human liberty†. In his acceptance remarks, King said, â€Å"Freedom is one thing. You have it all or you are not free. † In 1957, he was awarded the Spingarn Medal from the NAACP. Two years later, he won the Anisfield-Wolf Book Award for his book Stride Toward Freedom: The Montgomery Story. In 1966, the Planned Parenthood Federation of America awarded King the Margaret Sanger Award for â€Å"his courageous resistance to bigotry and his lifelong dedication to the advancement of social justice and human dignity†. Also in 1966, King was elected as a fellow of the American Academy of Arts and Sciences. He was posthumously awarded a Grammy Award for Best Spoken Word Album for his Why I Oppose the War in Vietnam in 1971. In 1977, the Presidential Medal of Freedom was posthumously awarded to King by President Jimmy Carter, who stated: â€Å"Martin Luther King, Jr. , was the conscience of his generation. He gazed upon the great wall of segregation and saw that the power of love could bring it down. From the pain and exhaustion of his fight to fulfill the promises of our founding fathers for our humblest citizens, he wrung his eloquent statement of his dream for America. He made our nation stronger because he made it better. His dream sustains us yet. † More than 730 cities in the United States have streets named after King. King County, Washington rededicated its name in his honor in 1986, and changed its logo to an image of his face in 2007. The city government center in Harrisburg, Pennsylvania, is named in honor of King. King is remembered as a martyr by the Episcopal Church in the United States of America (feast day April 4) and the Evangelical Lutheran Church in America (feast day January 15).

Esperanza Rising Book Review

Lesson 97 Book Review Esperanza Rising Author: Pam Munoz Ryan (2000) Page Length: 262 Reading Level: 5-7 Genre: Realistic Fiction PLOT SUMMARY: As the story begins, Esperanza Ortega, the daughter of Sixto and Ramona Ortega, rich land owners of the Rancho de Las Rosas, is living in Mexico. Esperanza is six years old and loves spending time with her father who teaches her how to be patient and feel the earth. The story, set right after the end of the Mexican Revolution quickly moves to six years later, on the eve of Esperanza's 13th birthday. Esperanza is anticipating her father's arrival home after a long day at the fields.However, her father does not return and Alfonso, the boss of the field workers, delivers the bad news to Esperanza, her mother, and abuelita that her father has been ambushed and killed by bandits who roam the fields. Many people come to mourn Sixto Ortega's death and give their condolonces for their loss. Esperanza’s two uncles, Tio Luis and Tio Marco come e very day to â€Å"sort† through her father’s paperwork. They bring the news to Esperanza’s mother that they have inherited the land and that she can remain on the ranch only if she agrees to marry Tio Luis. Tio Luis, the local bank director, plans to send Esperanza away to boarding school.After their house burns down to the ground, Ramona takes action to protect herself and her daughter from Tio Luis. Ramona tells Tio Luis that she will marry him to stall him from acting up on his threats. Ramona and Esperanza must leave abuelita behind her ankle when the house burned down. She decides to move to California with Alfonso, Hortensia, and Miguel to find work and a build themselves a better life. Ramona plans to work in the fields helping with the various crops that are grown in California. This offers a better life to Alfonso’s family, but not to Esperanza and her mother.They are leaving a life of prominence, luxury and wealth to live with their former emplo yees in dirt floor cabins. Esperanza has a very hard time dealing with the loss of her father, separation from her grandmother and living in poverty. All the people of the camp know her story and she is ridiculed by some of the girls. She quickly learns to do household chores and to help watch the twins. After her mother becomes ill, Esperanza starts to work so she can pay her mom’s hospital bills and support herself. She works hard and saves her money so that she can bring her abuelita from Mexico to California to join them.Miguel who worked for her family all of his life risks it all to bring her abuelita to California. â€Å"Esperanza Rising,† by Pam Munoz Ryan, tells a story of hope and survival. Through many trials, Esperanza learns about the important things in life. REVIEW: I enjoyed this book very much. It is highly recommended. It is a story of set in the United States during the Great Depression Era and it shows how Esperanza overcame the obstacles of living in a new country despite losing everything. The book is written in English, but several Spanish words are used, which would be good to use in vocabulary development.Pam Munoz Ryan has described this book as being based on her own grandmother’s Esperanza’s life in Mexico and the United States. As a child, her grandmother would talk about her life in the farm camps. These stories inspired the book Esperanza Rising which tells a story of hope and survival. This book has an interesting story line and real-life characters. It brings forth the struggles of Mexican immigrants, racism, difficult and substandard working and living conditions of migrant farm workers in San Joaquin Valley, California and the history of the Great Depression.

Demonstrative Communication Essays - Communication, Free Essays

Demonstrative Communication Essays - Communication, Free Essays Demonstrative Communication Demonstrative Communication Communication is defined as a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior. (Merriam-Webster.com) Demonstrative communication uses nonverbal or unwritten forms of communication. It is used to enhance the sending and receiving of messages through nonverbal communications such as facial expressions, tone of voice, posture, gestures, body language etc. Demonstrative communication can be both effective and ineffective. It can also have positive and negative effects on the sender and the receiver. One example of demonstrative communication would be using eye contact when delivering a message. Say you were giving a lecture on a subject to a small audience. If you are using eye contact with each individual in the audience at various intervals, it shows the audience that you are confident in the information you are giving them, as well as letting them know that it is important to you that they receive the message clearly. It shows that you are paying attention to how they are receiving the message you are sending. If your eyes are wandering around the room and not making contact with the audience, that could send a negative message to them. They may think that you are not interested in the message you are trying to send, thus leading them to believe that you may not know anything about the information you are providing to them. Other examples of demonstrative communication are facial expressions, tone of voice, body language, posture and gestures. If you are confident in the information you are sending a receiver, you could use things like hand gestures, walking slowly back and forth while you are speaking, still using eye contact, and changing your tone of voice to emphasize more important points of the message. Not engaging in any movement or using any gestures to keep the attention of the audience could cause them to lose interest in your message. However, too much movement could also be distracting, and then the audience could lose the entire message you were trying to send. Appearance is also an important element in demonstrative communication. If you are wearing a wild colored outfit or too much flashy jewelry, the audience may tend to be destracted by something like that as well. You always want to make sure that the attention stays focused on your message. Not on how you are dressed. The fewer distractions there are while you are sending your message, the more likely the audience will pay closer attention to the message. Demonstrative communication also allows the sender of the message to receive immediate feedback from the audience as well. A look of confusion lets the sender know the receiver may be having difficulty understanding something that was just said. A smile or a nod of the head can show that the receiver understand what the sender is saying. Eye contact from the receiver shows the sender that they are paying attention. That they are interested in what the sender is saying. Someone in the audience glancing at a magazine or their cell phone every five minutes lets the sender know that the receiver is not interested in the message being sent. This may give the sender an opportunity to use a different approach such as taking the opportunity to make sure that everyone in the audience can clearly see and hear the sender. Everyone uses demonstrative communication on a daily basis. Some people may not know what this type of communication is, but they use it. They may not even realize that they are engaging in demonstrative communication, but by using their body language, they are providing feedback, rather it is positive or negative. Crossing one?s arms is a strong sign that the receiver of the message is either disinterested or disagreeable to the information being provided by the sender. In which case, this can be used to the sender?s advantage. The sender could always use this type of nonverbal feedback to pause and ask the receiver if they are understanding the message being sent. If there is a plausible way to redirect the conversation, or word something differently, the receiver may have a chance to understand that part of the message. This allows for the sender of the

The Role of Advance Practice Nursing Essays

The Role of Advance Practice Nursing Essays The Role of Advance Practice Nursing Paper The Role of Advance Practice Nursing Paper Throughout history nursing has been defined in many ways. In recent years the field of advance practice nursing has emerged as nurses are taking on more challenging and comprehensive roles within the health care field. One may define an advance practice nurse in many ways. According to the Department of Regulation and Licensing in Wisconsin, and advanced practice nurse is a registered nurse with the following credentials: (1) holds a professional nursing license within the state, (2) is certified by a national certifying authority as a nurse practitioners, registered nurse anesthetist, clinical nurse specialist or other nursing specialist and (3) a registered nurse who holds a graduate degree by an accredited university (DRL, 2004). This definition is fairly standard among most other nursing institutions. In most cases advanced practice nurses may not prescribe medications, though there is now a certification APNs can get that allow them to prescribe medications in certain instances. According to the American Nurses Association and advanced practice nurse or APN is an umbrella term given to a registered nurse (RN) who has met advanced educational and clinical practice requirements (ANA, 2005). An APN therefore generally has more than 2-4 years of basic nursing education (ANA, 2005). An APN is expected to carry out more autonomous responsibilities than a traditional RN, including diagnosis and treatment of patients in many instances. One may conclude from these two comparisons then that an APN is a highly specialized nurse with advanced skills in diagnosis and treatment of disease among other things. Role of APN APNs come in many forms and their roles change significantly depending on their specialty or key area of practice. The more common specialties or fields a nurse takes on include nurse practitioners (NP), Certified Nurse Midwifes (CNM), Clinical Nurse Specialists (CNS) and Certified Registered Nurse Anesthetists (CRNA) (ANA, 2005). The role of an APN varies according to their specialty, however most provide a multitude of services for patients in employment settings, clinical care settings, retirement communities, hospitals and even schools (ANA, 2005). Because most people are familiar with the term nurse practitioner or NP, well examine the role of a NP more closely. Recommended Reading   Nursing Practice A NP usually works within a clinical setting, private office, and hospital or in a nursing home (ANA, 2005). Many are specialized in a specific field like pediatrics or obstetrics. NPs conduct a variety of medical care tasks, which may include diagnosis, comprehensive medical histories, physical examinations, interpretation of labs or X-rays and patient education (ANA, 2005). Nurse Midwives on the other hand provide gynecologic and obstetric care for women including prenatal care and labor and delivery care (ANA, 2005). Certified nurse midwifes represent one of the fastest growing areas of APN practice in recent years (ANA, 2005). The role of the APN also includes psychological support for patients and their family members. Nurses generally engage in much more intimate relationships with patients in many situations than primary care providers or physicians. They often have the opportunity to talk more to patients about their histories, current environment, lifestyle and needs, wants and desires with regard to health care practices (Lumby, 2004). This intimate bond opens many avenues for support and growth within the healthcare profession as nurses begin realizing new ways of meeting patient needs and offering the highest possible level of quality care. Lumby (2004) suggests that the term advance practice nurse or even nurse practitioner is one that is controversial at bet because the term practitioner specifically has usually been reserved for doctors. The author also points out that all nurses are practitioners of nursing regardless of their skills or expertise (Lumby, 40). The author challenges the profession of nursing to focus on key issues, which she defines as developing the capacity to research and articulate the evolution going on within the profession (Lumby, 41). Among the current issues facing advance practice nurses and the nursing profession in general include finding methods to delivery consumer focused quality health services and shift individuals way of thinking from a provider driven system to a consumer driven system that enables consumers to make informed choices regarding their healthcare (Lumby, 41). Issues and Discussion of Advance Practice Nursing Lumby makes a good point. It is not nearly as important to define an advance practice nurse as it is to define what techniques, methods and practices nurses will need to adopt in the future to drive health care in a consumer oriented direction. The health care industry has long faced many crises none the least of which is providing adequate health care to an increasingly diverse population. Advanced practice nurses, with additional training and more specialized care, are interacting even more than RNs with patients on a daily basis. They are playing key roles in the health outcomes of patients in the short and long term in many instances. Many APN are also making decisions that ultimately will affect a patients long-term health and well-being. It is important as Lumby points out that APNs focus their attention on enabling or empowering consumers to make independent choices regarding their health care. Consumers want to feel they are taking an active role in the decision making process when it comes to their health and well being. APNs can help facilitate this process by informing patients and apprising them of their choices in a health care setting. Much like a physician most APN conduct autonomous decisions when diagnosing and treating complex symptoms in patients. APNs must not only be clinically skilled at diagnosing and assessing but also integrate important skills such as education, communication and leadership and brings these factors into the patient nurse relationship. The role of the APN will likely continue to change with time as the health care standards within the nation and across the globe continue to change. New roles and specialties within the field of advance practice nursing will also emerge as healthcare evolves and changes in the upcoming years. Hopefully these changes will ultimately result in better health care services and better defined roles for both caregivers and patients in a healthcare setting. In addition APNs will likely continue to face ongoing challenges in the healthcare arena, including challenges presented by working under a managed care system that doesnt afford equal access to health care to all people in the states. APNs should continue to collaborate closely not only with colleagues and physicians but also with members of the community and patients to broaden their experience and develop new methods for meeting consumers needs in as Lumby calls it, an increasingly consumer driven practice. Bibliography : ANA. Advanced practice nursing: A new age in health care. 1997 American Nurses Association. 23 Sept 2005: nursingworld. org/readroom/fsadvprc. htm DRL. (2004 Jan). DRL Advanced Practice Nurse Prescriber. January 8, 2004. Wisconsin Department of Regulation and Licensing. 24, Sept 2005: http://drl. wi. gov/prof/nura/def. htm Lumby, J. (2000). Clinical challenges: Focus on nursing. St. Lenoards, Allen ; Unwin.